Meerkat Movies

The Meerkat campaign was a huge hit.
But it needed a little refresh to stay relevant.
We decided it was time for the meerkats to
take on Hollywood and offer the British public
2 for 1 cinema tickets.
It was to become the biggest reward scheme of its kind, eclipsing Orange Wednesdays, and continues to this day.
Over the years as lead creatives on this campaign, we touched everything from app design to toy design, banners to bus sides, press and posters, idents and interviews, carousels and comic books.