Vitality Health Insurance.
I came in to CD at a wobbly time for Vitality.
It was an old dog that needed to be taught some new tricks.
I introduced a new line, new voice, new style, new energy across everything they do.
Revitalising their doggy mascot with a new, optimistic lease of life.
It was highly effective — increasing Branded Search by 42%, leads by 30%, and Corporate Sales by 73% — helping to scoop up a Marketing Week Award along the way.
A digital dog for the internet
I oversaw the build of a 3D dog to be used in social, mobile, and digital display.
It was designed to be responsive to quick turnaround briefs.
We created a load of different animations to help bring messages to life in a playful and engaging way.
Stanley cemented his place in sporting culture.
It was System1’s top ad in October.
If you’re into that sorta thing…