Asda

Supermarket price comparison ads were pretty boring.
So we squeezed a gnome named Gavin into a mankini.

Did this campaign on placement. Got myself a job.

 
 

Chillin’ with Gavin.

We also created a little game, allowing people the chance to win their own replica Gavin for the garden.

 

They sold out in every store that summer. 12 years later and they’re still flogging him…

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